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James Cook University

Media Buying | Digital Marketing

James Cook University (JCU) is a globally recognized university known for its strong focus on the tropics and a commitment to transformative education, impactful research, and empowering its people. The Singapore campus is a fully owned branch of the Australian campus and is recognized for its high-quality education and research. JCU aims to create a brighter future for the tropics and beyond through its educational and research endeavors.

Their Goal

Geniebook as a reliable study companion

To drive awareness of the convenience Geniebook offers for parents in their children’s educational journey.

IN 3 MONTHS, WE ACHIEVED

1,648,942

OUTREACH

Campaign Summary

JCU collaborated with Lins Advertising to drive interest to their Open House and student enrolment by increasing brand via Omni channels. We proceeded with tactical buys into newspapers and digital placement, as well as OOH media advertisements in MRT trains and stations.

What We Did

  • Digital Advertorial (Straits Times, CNA)

  • Digital Banners

  • Newspapers

  • OOH (MRT trains and selected trains stations)

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