Geniebook
Media Buying | Digital Marketing | Media Buying
Geniebook is an online learning platform for primary and secondary students in Singapore, focusing on personalized learning through AI. It offers various products like GenieSmart (AI-powered worksheets), GenieClass (live and pre-recorded classes), and GenieAsk (social learning platform). Geniebook aims to accelerate learning by identifying individual strengths and weaknesses, providing tailored support, and offering a variety of learning experiences.
Their Goal
Geniebook as a reliable study companion
To drive awareness of the convenience Geniebook offers for parents in their children’s educational journey.
IN 3 MONTHS, WE ACHIEVED
1,648,942
OUTREACH
Campaign Summary
Geniebook collaborated with Lins Advertising to increase brand awareness of their EdTech platform and their Chinese language AI education series. We focused on a multimedia approach to create a strong omnipresence through broad mass media and OOH media platforms with high footfalls. This approach include advertorials, TVC, Radio ads, OOH ads in shopping malls and public transport, as well as digital ads across Google and Meta.
What We Did
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TVC on Ch5/8/CNA
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Radio Ads
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Advertorial in Straits Times
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OOH (Transport: 14 Single-Deck buses, Bus stops, MRT platform door & pillar wraps)
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Shopping Malls
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Cinema Ads
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Google Display Network
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Facebook/Instagram Ads
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KOL Marketing
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