ar filters
SELFIES
#RecovHer
Objective
To raise awareness of mental wellness and the importance of self-love.
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Strategy
The Instagram filter aligns with the campaign’s visual direction of peace & mindfulness through watercolour and illustrative art. The concept depicts users as a reflection on a mirror with a thought bubble that generates a randomised self-affirmation quote. By encouraging user generated content on IG Stories, the filter extends PPIS’ reach to the women community and effectively mobilises them to take the first step in the journey of self-love.
annoying mooncake
Objective
To develop a concept that stands out from the sea of Mid-Autumn Festival filters already available on Instagram
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Strategy
Face distortion filters have been increasingly popular among the younger generation, who loves the comedic effect and imagining how they would look like. We then combined inspiration from internet icon Annoying Orange and a must-have delicacy for the season to present this incredibly original & wacky filter!
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Results
Near to 6,900 captures in a month, and over 14,000 captures in 10 months
sakura memories
Objective
To engage a niche group of fans for a client known for its Japan travel insurance product while global travel is halted due to COVID-19 pandemic
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Strategy
We set out on a mission to bring cherry blossoms right to users’ fingertips during the months of spring. Featuring 3 variations with beautifying effects, including one inspired by the trendy ultrafragola mirror filters often used by influencers, our filter was an instant hit among females.
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Results
Near to 200 captures in 4 months
GAMES
mozzie wipeout!
Objective
To complement an existing campaign about life hacks and indirectly draw relevance to a personal accident insurance product that has coverage against dengue fever as a key benefit
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Strategy
We conceived an interactive game for users to swat as many mosquitoes with head movements within a time limit. To spread awareness and increase engagement, we launched a mini giveaway to reward 5 lucky participants as well.
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Results
Over 260 captures in a month, and near to 600 captures in 7 months
CAUSES
hair for hope
Objective
To provide a way for registered participants to show that they have shaved their heads in support of those undergoing chemotherapy and rally their friends to do the same
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Strategy
The offers 3 variations for users to show their support for children with cancer - one with campaign branding for spreading awareness, and before/after variations to show shavees’ transformation
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Results
More than 300 captures in 2 months
IMMERSIVE
road trip time!
Objective
To complement an existing campaign about life hacks and indirectly draw relevance to a personal accident insurance product that has coverage against dengue fever as a key benefit
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Strategy
We conceived an interactive game for users to swat as many mosquitoes with head movements within a time limit. To spread awareness and increase engagement, we launched a mini giveaway to reward 5 lucky participants as well.
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Results
Over 260 captures in a month, and near to 600 captures in 7 months
