ar filter
SELFIES
annoying mooncake

Objective

To develop a concept that stands out from the sea of Mid-Autumn Festival filters already available on Instagram

Strategy

Face distortion filters have been increasingly popular among the younger generation, who loves the comedic effect and imagining how they would look like. We then combined inspiration from internet icon Annoying Orange and a must-have delicacy for the season to present this incredibly original & wacky filter! 

Results

Near to 6,900 captures in a month, and over 14,000 captures in 10 months

sakura memories

Objective

To engage a niche group of fans for a client known for its Japan travel insurance product while global travel is halted due to COVID-19 pandemic

Strategy

We set out on a mission to bring cherry blossoms right to users’ fingertips during the months of spring. Featuring 3 variations with beautifying effects, including one inspired by the trendy ultrafragola mirror filters often used by influencers, our filter was an instant hit among females.

Results

Near to 200 captures in 4 months

GAMES
mozzie wipeout!

Objective

To complement an existing campaign about life hacks and indirectly draw relevance to a personal accident insurance product that has coverage against dengue fever as a key benefit

Strategy

We conceived an interactive game for users to swat as many mosquitoes with head movements within a time limit. To spread awareness and increase engagement, we launched a mini giveaway to reward 5 lucky participants as well. 

Results

Over 260 captures in a month, and near to 600 captures in 7 months

CAUSES
hair for hope

Objective

To provide a way for registered participants to show that they have shaved their heads in support of those undergoing chemotherapy and rally their friends to do the same

Strategy

The offers 3 variations for users to show their support for children with cancer - one with campaign branding for spreading awareness, and  before/after variations to show shavees’ transformation

Results

More than 300 captures in 2 months

IMMERSIVE
road trip time!

Objective

To complement an existing campaign about life hacks and indirectly draw relevance to a personal accident insurance product that has coverage against dengue fever as a key benefit

Strategy

We conceived an interactive game for users to swat as many mosquitoes with head movements within a time limit. To spread awareness and increase engagement, we launched a mini giveaway to reward 5 lucky participants as well. 

Results

Over 260 captures in a month, and near to 600 captures in 7 months