Awareness-led content is the mainstay for any brand’s social media. We do this when we have launches, advisory and announcements. Other times, we do it when we have something to teach, or a story to tell.
The key difference between good and average awareness posts lies in level of recall. From digestible infographics to emotive comics, the messages our content delivers are not only clear, but memorable as well.
Over the years, we have produced countless out-of-the-box layout design and visual formats to keep our clients’ audiences informed.
Engagement-focused content speak volume about your brand. Are you speaking the right language to your audience, and staying abreast of current topics? How much do you care about your audience’s feedback?
The likes, comments and shares are not just vanity metrics. They are a window to your fans’ preferences and lifestyle - it’s an opportunity to understand them. More importantly, engagement content keep your fans active and loyal to you during non-promotional periods. It will pay off in the long run, yielding higher reach and conversion rates.
From games and contests to Q&As and tutorials, the possibilities are endless. When executed well on a regular basis, you can even build a consistent pipeline of user-generated content and positive word-of-mouth for your brand!
Depending on the industry and type of business, every brand’s conversion focus is different. Be it to boost sales, website traffic or acquire leads, conversion-focused social media content can be effective in bringing in measurable results to achieve your goals. Presenting incentives such as limited-time deals and offers, contest giveaways or even samples can go a long way in getting your prospects to inquire about your products and even schedule an appointment with you.
Besides thumb-stopping visuals, conversion-focused posts should include a compelling call-to-action and sharp copy that convey your brand’s offerings. To leave your viewers wanting more, teasers for upcoming launches and promotions have proven particularly effective in generating hype when timed right.
Brand affinity is a key pillar of any well-rounded content marketing strategy. Affinity content resonates with the masses and often attracts people who share similar beliefs as your brand. It helps marketers foster greater brand loyalty over time.
From seasonal greetings to marking special days, these posts help brands add a human touch to their businesses. Such content reflects your brand’s readiness to journey with the customer, and what it stands for or care about. Beyond selling products, it celebrates, inspires, and appreciates.
While creating content that stands out from the crowd on special occasions can be a challenge, it is also the perfect opportunity to flaunt your brand personality and creativity in a fun way.