Besides being an effective way to promote your products and boost your brand, OOH mediums also work to complement and strengthen your inbound marketing efforts. Having both your online and offline channels work in tandem can help expand your brand visibility further beyond the competitive digital space.
From designing billboard ads and vending machine wraps to collectibles such as masks and t-shirts, we have done them all. At their core, OOH collaterals should be memorable and immersive, allowing your audience to connect and recall your brand. When done right, they are especially useful in sparking online conversations and user-generated content.
A key tenet of successful marketing is about delivering the right message, to the right audience, at the right time. Despite the ever rising popularity of blogs, emails and social media to reach out to one’s customers online, printed collaterals continue to be relevant today.
The value of a printed collateral lies precisely in its tangibility, giving your customers and potential leads something to associate with your brand. On top of being able to stand the test of time, print collaterals are also highly customisable, and can come in various designs and formats to tailor to your intended audience. With the right blend of compelling visuals and informative content, audience engagement equates to all the more reasons to contact you! Needless to say, printed collaterals are a must-have in your marketing strategy.